A creative photo editorial published by Plaza Watch is hijacked by a Greek watch magazine and disfigured. Plaza Watch editor-in-chief Anders Modig speaks out.
Plaza Watch - 17 May 2010
Anders Modig
As you probably know, fake watches turn over an estimated 300 billion U.S. dollars per year and do irreparable damage to the Swiss watch industry. In an attempt to fight this, we see police actions as well as preventative measures like the “Fake Watches are for Fake People” campaign launched by the Swiss Watch Federation (FH) and the Fondation de Haute Horlogerie (FHH). I know: old news. But did you know that there are watch magazines, or at least one, that is just as fake as a three-bob note? Did you know that creativity of Greek magazine Chronos Oro is just as laughable as its home country's national economy?
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