κατω και τα αποτελέσματα της swatch αν και περιμένουν καλύτερο 2ο τρίμηνο
το λαυράκι παντως είναι οτι αναμένοντια νέα μοντέλα απο την breguet
αυτά που ήδη έχουν βγάλει στις εκθέσεις στις αρχές του χρόνου εννοει άραγε? η τελείως καινούργια??
καλο15αύγουστο σε όλους
Swatch Group Half-Year Report 2009
• Strong outperformance compared to Swiss Watch Federation export sales, with gross sales reaching CHF 2’480 million in the first six months of 2009 (–15.3% compared to an absolute record first half-year 2008, adjusted by divestments).
• Further expansion of market shares in all watch segments and regions, due to consistent distribution and product strategy, strong innovation, new product development and highly motivated personnel.
• Despite very strong ongoing marketing activities and high R&D investments as well as the clear commitment to preserve jobs for its employees, still high operating profit margin of 14.7% of net sales or CHF 345 million (21% or CHF 593 million in the record first half-year 2008, representing a decrease in operating profit of 41.8%) in a challenging economic environment.
• Consolidated net income of CHF 301 million or 12.8% of net sales (CHF 418 million and 14.8% in the first half of 2008, a decrease in net income of 28%) thanks also to a positive financial result.
• Substantial improvements in accounts receivable days outstanding confirm strong demand for Swatch Group products.
• Ongoing selective and strong expansion of retail and distribution activities, taking advantage of opportunities in the current challenging economic environment.
• Sales and operating margin achieved in May and June compared to the first four months of the current year show a very positive trend, which is confirmed in July and will continue in the months to come despite order cancellations for components from third-party watchmakers.
Outlook
The Group’s unique brand portfolio and worldwide presence in distribution, combined with its solid equity and liquidity base, will enable the Group to largely overcome the difficult economic conditions and to emerge from them even stronger.
A main growth driver in the coming months will continue to be the improving sales in most of the countries where demand should pick up with the anticipated weakening of the recession. The sales development in the last two to three months as well as current order entries show signs of recovery. This positive trend has been clearly confirmed in July 2009.
Retailer destocking is about to slow down, and they start again to re-order at a normal level.
New product launches from Breguet, Tiffany, Omega’s new Constellation line, the new mechanical movements for Tissot and Swatch as well as new product development in practically all brands will further improve Group sales.
Overall this should enable the Group to realize sales in the second half-year 2009 comparable to or for several important brands even better than the last six months of 2008. Stronger cost reduction measures have been applied where necessary, without harming the Group’s long-term strategy of continued growth. Marketing activities will remain at a similar level as last year. Foreign currencies are expected to remain stable, with a slight negative impact on sales until the end of 2009.
With the strong balance sheet as well as the healthy cash position, the Group certainly is in a favorable situation to seize opportunities when available.
