While everyone’s been losing their marbles over Audemars Piguet’s latest collaborations with Marvel, John Mayer, and Travis Scott’s Cactus Jack, I had the chance to peel back the layers of hype and dive into the real deal at their Musée Atelier in Le Brassus, nestled in the quiet Swiss Vallée de Joux.
It was a journey back to the roots of watchmaking, away from the sparkle of celebrity endorsements, to a place where time is still taken seriously… at least when it isn’t being auctioned off to the highest bidder.
Fresh off the boat — or rather, out of a three-day whirlwind at Watches & Wonders in Geneva — I was scooped up by Guilleme, Audemars Piguet’s designated driver. The ride? A Porsche Panamera Turbo S Hybrid which, according to Guilleme, is Mr Audemars’ (that’s Olivier Audemars, to those in the know) preferred set of wheels.
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What Makes Audemars Piguet A Truly Unique Watchmaking Brand? We Toured Their Swiss HQ To Find Out
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What Makes Audemars Piguet A Truly Unique Watchmaking Brand? We Toured Their Swiss HQ To Find Out
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