Αυτές τις μέρες έπεσα και εγώ επάνω σε ένα άρθρο, στο οποίο πολλά κάνουν εντύπωση, αν και δεν μπορώ να πω ότι καταλαβαίνω σε βάθος τις λεπτομέρειες (αφού δεν έχω και μεγάλη εξοικείωση με την γκάμα της Β).
Σημαντικές αλλαγές φαίνεται ότι γίνονται και στην Β:
"Categorizing some of Breitling’s current offerings as “visual pollution,” the new CEO seems determined to change how clients and retailers view Breitling in both a practical sense as when looking at a watch, but also in a more emotional sense when considering the brand as a whole. “Everything [from here forward] will be clearly segmented, structured, simplified, reduced to become readable and understandable,” he says. To this end, the Navitimer 8 lacks a slide rule, a defining characteristic of its predecessors. While vintage Breitling fans and collectors may laud this omission, some of the brand’s current owners do not. It is a controversy Mr. Kern faces head on. “We need to cover both segments to bridge the current Breitling community, which we love, which made the brand successful, and also the vintage community and the new customer we want to gain. This will allow us to finally gain a customer base in China.”
And China seems to be the market he’s aiming for. “We need to acknowledge that more than 50% of the world’s population is Asian and ergonomically our watches are too big and too heavy for them,” he says. Later in the year, Breitling plans to debut a collection of smaller watches designed to appeal to the Chinese market as well as the under-considered female market in the US and Europe, both of which will also require a pivot in Breitling’s advertising campaign".
https://www.revolution.watch/breitling- ... es-future/" onclick="window.open(this.href);return false;
